AlphaHero Privacy Policy Last Revised: Feb 1st, 2024

Welcome to AlphaHero. We respect your privacy and are committed to protecting your personal data. This Privacy Policy will inform you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you

1.Important Information Controller AlphaHero is the controller and responsible for your personal data (collectively referred to as "AlphaHero," "we," "us," or "our" in this Privacy Policy).

Full name of legal entity: AlphaHero Email address: privacy@alphahero.com Postal address: [Insert Address] Changes to the Privacy Policy We keep our Privacy Policy under regular review. This version was last updated on [Insert Date]. Historic versions can be obtained by contacting us. Third-Party Links This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

2.The Data We Collect About You

When you visit our Site or register for our products and services (including as a subscriber or a contributor), AlphaHero collects personal information about you. We use this personal information for the business purpose of providing our products and services, as well as marketing our products and services to new and potential customers. The categories of personal information we collect from users of and visitors to our Site are: Identifiers: This includes, for example, your name, nickname, username, email address, phone number, postal address (including ZIP code), Internet Protocol address, and cookies or other identifiers which we assigned to uniquely identify you or which others assigned to uniquely identify you. We obtain this information when you provide it to us or otherwise automatically in the course of your interactions with our products and services. Demographic information / Characteristics of protected classifications under California or federal law: This includes information such as age (including date of birth). We may obtain this information when you provide it to us, for identification purposes upon registering as a contributor. Internet or other electronic network activity information: This includes, for example, device screen size, device type (unique device identifiers), browser information, your interactions with our Site and preferred language used to display our Site. We obtain this information automatically in the course of your interactions with our products and services. Geo-location data: This includes your country location (based on your IP address). We obtain this information when you provide it to us or otherwise automatically in the course of your interactions with our products and services.

3.How Is Your Personal Data Collected?

The sources from which we collect personal information are: Directly from you: For example, when you create an account, make a purchase, etc. Directly and indirectly from an activity on our Site and other services. Service providers who provide services on our behalf such as those used to fulfill orders, process your payments and requests, verify your information, monitor activity on our products and services, provide analysis and analytics, maintain databases, administer and monitor emails and marketing, administer and send mobile messages, serve ads on this and other services, and provide consulting services. Third party data providers.

Technologie(s) Used for Automatic Data Collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

4.How We Use Your Personal Data We use personal information collected through our products and services, both individually and combined together, for purposes described in this Privacy Policy or disclosed to you in connection with our products and services. For example, we may use your information to: Create your account Provide and deliver products and services you request Send you service-related information updates, alerts, and support and administrative messages Send you marketing communications and personalized content such us showing you articles and news. Respond to your enquiries Carry out analytics and to improve the quality and relevance of our Site Survey your opinions through surveys or questionnaires Serve and measure the effectiveness of advertising Protect the integrity of our products and services and enforce our Terms of Use and other applicable terms, including to detect and prevent fraud and unauthorized activities, to secure our systems and the services, and prevent activities that may violate our policies or be illegal Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, and prosecute those responsible for that activity

We may use personal information we collect from or about you to create aggregated or de-identified data that does not specifically identify you

5.Disclosures of Your Personal Data We may share personal information with third parties for the business purposes of providing our products and services, and marketing our products and services to existing and potential customers. The categories of these third parties with whom we share personal information are: Hosting and infrastructure providers; IT services; Email service providers; Advertising partners; Payment processors. We share all of the categories of personal information with these third parties when we need to do so in order to provide you with AlphaHero products and services.

We may also share personal information with the following: Competent law enforcement bodies, regulators, government agencies, courts or other third parties where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person; Actual or potential buyers (and their agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Policy; Other persons where you have given your consent.

6.Data Security We have implemented various security policies, rules and technical and organizational measures to protect and safeguard the personal information that we collect and process about you. These measures are designed to provide a level of security appropriate to the risk of processing your personal information.

7.Data Retention We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

8.Your Legal Rights Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to access, correct, erase, object to processing, and request data portability.

In certain circumstances you may have the following rights in relation to the processing of your PI: Access To request a copy of the PI we process in relation to you and to be informed about how we use and share your PI. Object To object to the processing of your PI if (i) we are processing your PI on the grounds of legitimate interests or for the performance of a task in the public interest (including profiling); or (ii) if we are processing your PI for direct marketing purposes. Correction To request that we update the PI we process in relation to you, or to correct PI that you think is incorrect or incomplete. Erasure To ask that we delete the PI that we process in relation to you where we do not have a legal or regulatory obligation or other valid reason to continue to process it. Restriction To request that we restrict the way in which we process your PI, for example, if you dispute the accuracy of your PI or have raised an objection which is under consideration. Portability To request a copy of your PI that you have provided to us in a commonly used electronic format such as through the completion of an application form. Automated decision making To request manual intervention if you are subject to automated decisions where the decision results in a legal or similar effect to you.

To exercise any of these rights, please contact us at privacy@alphahero.com.

We may need to request specific information from you to help us confirm your identity and ensure your right to access to the PI requested, or to exercise any of your other rights. This is to ensure that PI is not disclosed to any person who does not have authority to receive it. We may also request further information in relation to your request to help us to locate the PI processed in relation to you, including, for example, the nature and location of your relationship with us. We will respond to all legitimate requests in line with the timescales set out in applicable law. You will not be disadvantaged in any way by exercising your rights in relation to the processing of your PI.

California Privacy Information If you are a California resident, the following information also applies to you and supplements the information contained in this Privacy Policy.

Information We Collect and Sources of Information In the past 12 months, we have collected the information described in the section "The Data we collect about you" above, which also includes categories of sources from which we have collected that personal information.

How we use and share information We collect and use personal information for the business and commercial purposes as described in the section "How we use your Data?" above. Seeking Alpha does not share your personal information except as approved by you or as otherwise described in this Privacy Policy. In the preceding 12 months, we have disclosed the following categories of personal information described above for the business purposes described in this Privacy Policy: Identifiers such as those set forth above; Internet or other electronic network activity information; Demographic information / Protected Classification Characteristics; Commercial Information; Geo-location data; Audio, Video and other Electronic Data Professional or employment-related information; and Profiles and Inferences. Under the California Consumer Privacy Act (CCPA), "sale" is defined very broadly and includes a wide array of data sharing. As the term is defined by the CCPA, we “sold” the following categories of personal information in the last 12 months: identifiers/contact information, Internet or other electronic network activity information, and inferences drawn from the above. We “sold” such information to advertising networks, data analytics providers, and social networks. The business or commercial purposes of “selling” personal information is for third-party companies to perform services on our behalf, such as marketing, advertising, and audience measurement. We do not have any actual knowledge that we "sell" personal information of consumers under 16 years of age. Most modern web browsers give you the option to send a Do Not Track signal to the sites you visit, indicating that you do not wish to be tracked. However, there is no accepted standard for how a site should respond to this signal, and we do not take any action in response to this signal. California Privacy Rights If you are a California resident, you have the following consumer privacy rights: Right to Know: You have the right to request that we disclose to you the personal information we have collected, used, disclosed and sold over the past 12 months, and information about our data practices. Right to request deletion: You can request that we delete personal information about you. Although you may request deletion, we are allowed, under California law, to keep certain personal information. You can submit a request to delete by contacting us at privacy@alphahero.com. Right to Opt-Out of "Sale" of personal information: You can opt out of the "sale" of your personal information to "third parties" by contacting us at privacy@alphahero.com. Right to be Notified of Financial Incentives: You have the right to be notified of any financial incentives offers and their material terms, the right to opt-out of such incentives at any time, and may not be included in such incentives without your prior informed opt-in consent. We do not offer any such incentives at this time. Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

California law also permits you to request certain information regarding the disclosure of your personal information by us and our related companies to third parties for the third parties’ direct marketing purposes. We do not disclose your personal information to third parties for their own direct marketing purposes.

In addition to the specific forms listed above, you can exercise any of these rights by contacting us at privacy@alphahero.com. You can also authorize an agent to submit a request on your behalf. An authorized agent must have your signed permission to submit a request on your behalf or provide proof that they have power of attorney in accordance with California probate law. Authorized agents that are business entities must be registered with the California Secretary of State to conduct business in California. Where you use an agent, we will ask for verification of your authorization, namely a copy of your written authorization for the agent to submit the request on your behalf. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We do not discriminate against any consumer for exercising their consumer rights.

9.Changes to this Privacy Notice We may modify or amend this Privacy Notice from time to time and you are advised to visit our website regularly to check for any amendments. Any material changes will be communicated to you through an appropriate channel, depending on how we normally communicate with you.

10.How to Contact Us If you have any comments, questions, require further clarifications, or want to exercise your rights, please contact us at privacy@alpahhero.com